- Admin
- Jul 03, 2024
- Marketing
The Power of Social Media Marketing in Kenya (2024)
Social media is a beast—its potential is far from being fully realized. Even today, in 2024, the power of social media has not been 50% tapped. Research shows that more than 5 billion people use social media monthly, making it one of the most powerful tools for communication, connection, and—most importantly—marketing for businesses. With the rise of digital trends and the continuous evolution of how we interact online, leveraging the potential that social media has is one of the smartest strategies you can employ in your business. Popular social media platforms like Facebook, YouTube, WhatsApp, X (formerly Twitter), and Instagram have proven to be highly effective marketing tools. But how can Kenyan businesses maximize the impact of social media in marketing?
Positive Impact of Social Media to Company Revenue
Social media is an extra ordinary marketing tool. Besides face to face marketing, it is the best tool in marketing for gathering first-hand consumer feedback. Companies that are excelling in their respective industries are leveraging feedback from social media to improve their brand’s image, reputation and relationship with customers.
Tip: Always respond to every comment and suggestion in your social media posts.
A research conducted by Sprout Social and LYFE marketing shows that businesses that engage with customers in social media generate 20% – 40% more revenue.
In Kenya, the impact that social media has on business revenue is undeniable. Visit platforms like YouTube, Instagram, and Twitter, and you'll frequently encounter ads from major brands like Safaricom, Equity Bank, and Coca-Cola. If you are wondering how these big companies continue to remain afloat then you have your answer. The success garnered by these companies from social media is because they do not just use the platform to advertise but rather to create conversations, build communities, and offer customer support in real time. A byproduct of these efforts is usually increased sales, stronger customer relationships, and a more significant market share.
Not only large companies can benefit from social media in Kenya, small and medium-sized enterprises (SMEs) can also take the advantage. Unfortunately, many SMEs overlook the potential impact of social media marketing.
Platforms like WhatsApp and Facebook, when effectively used, are a gold mine to your business. With these platforms, you have the potential of reaching millions of potential customers without the need for a large marketing budget.
It is thus appropriate to say that this democratization of marketing means that even the smallest businesses can compete with established brands, driving revenue growth across the board. If your company is hesitant about leveraging social media, it might be time to reconsider.
When choosing the best platform to market your business, keep in mind that targeted social media campaigns can attract more potential customers at a lower cost per click than traditional advertising methods like Google Ads. Social media platforms not only enhance visibility but also influence buying decisions through direct engagement.
Remember, it’s not just about being online; it’s about being strategically present and engaged with your audience to drive revenue growth in 2024 and beyond.
Optimizing Social Media Marketing Strategies for Specific Platforms
Crafting an Effective Social Media Marketing Strategy
The Future of Social Media Marketing in Kenya
Top 10 Social Media Platforms in 2024
|
Ranking |
Social Media Network |
Monthly Active Users (MAUs) |
Monthly Organic Traffic |
|
1 |
|
3.06 billion |
13,200,000,000 |
|
2 |
YouTube |
2.70 billion |
73,400,000,000 |
|
3 |
|
2.40 billion |
3,900,000,000 |
|
4 |
|
2.35 billion |
6,900,000,000 |
|
5 |
TikTok |
1.67 billion |
2,700,000,000 |
|
6 |
X (Twitter) |
600 million |
4,100,000,000 |
|
7 |
Messenger |
1.10 billion |
261,200,000 |
|
8 |
Telegram |
900 million |
614,000,000 |
|
9 |
Viber |
820 million |
16,600,000 |
|
10 |
Snapchat |
800 million |
194,800,000 |
Other Powerful Social Media Platforms
|
Ranking |
Social Media Network |
Monthly Active Users (MAUs) |
Monthly Organic Traffic |
|
1 |
|
518 million |
950,400,000 |
|
2 |
|
430 million |
5,500,000,000 |
Share on